What is digital advertising
Digital advertising encompasses a variety of mediums and platforms, enabling businesses to target their target audience from anywhere and at any time. In the age of 24-hour connectivity digital advertising has become a key driver of incremental reach; a potent supplement to traditional avenues such as TV advertising, pairing optimized direct response portals with considerable brand coverage as part of a new multiscreen mode of interaction.

TV and digital advertising is a highly effective combination for businesses seeking to achieve a boost in online conversions. Using television to generate brand awareness and drive viewers online opens the opportunity to funnel customers to a specific point of sale with digital formats such as retargeting and display. For more information about how digital advertising can work for you, call Guerillascope today on 0207 352 0555.

What is digital advertising